In September we launched the latest Glenmorangie Beyond the Cask collaboration with Maine based hollow wooden surfboard company Grain – the world’s first limited edition surfboards made from ex-Glenmorangie casks. As was the case with the previous partnerships with Finlay & Co and Renovo, the key objective was to reach and recruit new whisky drinkers to the brand through an innovative campaign that focused on a key brand truth, that Glenmorangie only use their casks twice.
The campaign was built by Bright to gain the attention of global media and influencers and was brought to life through local activation and a globally driven social/digital campaign. The global integrated campaign has already generated significant international media coverage in leading lifestyle, drinks and outdoor adventure publications and markets are continuing to activate the partnership globally.
STRATEGIC CAMPAIGN PLANNING
PARTNER RESEARCH & ANALYSIS
MEDIA & INFLUENCER ENGAGEMENT STRATEGY
2D & 3D DESIGN
MARKET CONSULTATION & TOOLKITS
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