Rugby World Cup 2015 was used as a key strategic pillar in DHL’s drive to emotionalise the brand, through consumer and customer engagement activities that shifted perceptions and deepened relationships.
Our specialist in-house team designed and delivered a seamless guest experience for 4,500 of DHL’s biggest global customers. With the help of DHL’s global ambassadors, we brought to life DHL’s story from the sporting challenges that featured during the official RWC Trophy Tour to the vital role that DHL played behind the scenes as Official Logistics Partner.
Every detail was designed to delight DHL customers and hosts, and leave them with fond memories of an exceptional sporting experience.
INTEGRATED CAMPAIGN PLANNING
2D & 3D DESIGN
GUEST MANAGEMENT & TICKETING
OPERATIONS & LOGISTICS
HOST, COMPERE, AMBASSADOR INTEGRATION
STAFFING & SECURITY
DIGITAL & SOCIAL AMPLIFICATION