Glenmorangie were seeking a smarter way to launch their latest award winning Private Edition, Milsean to the global media and influencers.
We developed a communications strategy that could meet the needs of the media across all the markets. Tier 1 media were able to secure one-to-one interviews with the Head of Whisky Creation, Dr Bill Lumsden, Tier 2 were engaged in a virtual tasting that we coordinated via Google Hangout and Tier 3 received mini tasting experiences as part of their press kits.
STRATEGIC COMMS PLANNING
MARKET TOOLKITS & CONSULTATION
INTEGRATED PR & CONTENT PLANS
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.