Glenmorangie were seeking a smarter way to launch their latest award winning Private Edition, Milsean to the global media and influencers.
We developed a communications strategy that could meet the needs of the media across all the markets. Tier 1 media were able to secure one-to-one interviews with the Head of Whisky Creation, Dr Bill Lumsden, Tier 2 were engaged in a virtual tasting that we coordinated via Google Hangout and Tier 3 received mini tasting experiences as part of their press kits.
STRATEGIC COMMS PLANNING
MARKET TOOLKITS & CONSULTATION
INTEGRATED PR & CONTENT PLANS