As the Global Technology Partner of the ATP World Tour, Infosys are reinventing tennis for the ATP, and it’s players, coaches, media and fans.
Infosys has been a global partner of the ATP Tour for 4 years now. Through advanced statistical analysis techniques, insights and cutting edge technology, Infosys has provided ATP stakeholders and fans deeper insights to elevate their understanding of the game and personal performance. Our brief in 2018 was to extend the activation of their partnership even further through world first technology showcases in hospitality and fan zones.The biggest challenge was how to raise the bar yet again?
We took the new brand creative ‘Navigate Your Next’ and transformed the hospitality suite and fanzone into hi tech neon-tennis themed environments with UV lighting, furnishings and glow in the dark wall graphics. Housed within the hi-vis space were:
We launched in November 2018 at the ATP Tour Finals in London and are rolling out the experience across the tour over the next 12 months starting with the first of the Grand Slams, the Australian Open.
MARKET CONSULTATION & TOOLKITS
DIGITAL & SOCIAL AMPLIFICATION
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.