As the Global Technology Partner of the ATP World Tour, Infosys is much more than a tennis tournament sponsor.
The brief was to extend the reach of the Infosys ATP activation plan beyond previous years success and integrate complex and innovative showcases within the fan zone and customer hospitality at the Barclays World Tour Finals in London.
These experiences are creating new benchmarks for fan engagement and shaping the way forward for technology integration in sport and the success achieved in London has since led to the brief being extended to multiple global tournaments throughout 2017.
MARKET CONSULTATION & TOOLKITS
DIGITAL & SOCIAL AMPLIFICATION