In June we launched the Great British High Street Awards 2018 in collaboration with Visa, the principal sponsor, and the Ministry of Housing, Communities & Local Government. The key objective was to celebrate, revitalise and transform high street communities across the UK, whilst also providing a pathway for Visa to empower, support and inspire small merchants.
The campaign launched on the 20th June when entries opened for Local Authorities and other community organisations from England, Scotland, Wales and Northern Ireland to enter their high streets into the Champion or Rising Star Award categories, for the chance to be named the UK’s Best High Street. The Awards programme was supplemented by field marketing activity, including merchant toolkits with POS materials, a Visa spend and win competition, and Visa Street Teams visiting high streets across the UK to engage with merchants and consumers.
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