Alliance

Glenmorangie and Finlay & Co.

SEE BEYOND THE CASK

We developed a brand alliance strategy for Glenmorangie to support the premium positioning; Unnecessarily Well Made.

Using our unique approach we identified lifestyle categories of influence by target group, then short-listed potential partners and rated those partners against the desired objectives. The preferred partners were identified based on their potential for us to drive fresh thinking and more progressive collaborative activations.

Premium UK wooden sunglasses brand Finlay & Co. were one of the partners selected and this collaboration was developed in to a fully integrated global campaign. Watch this space for more collaborations to comeā€¦

Services

STRATEGIC CAMPAIGN PLANNING
PARTNER RESEARCH & ANALYSIS
CONTRACT NEGOTIATION
ACTIVATION PLANNING
STAKEHOLDER MANAGEMENT
MARKET CONSULTATION & TOOLKITS
APPROVALS MANAGEMENT
CONTENT DEVELOPMENT
DIGITAL & SOCIAL AMPLIFICATION
EVALUATION