DHL were seeking an innovative partnership to reach a young, tech-savvy audience and build love for their brand. The elusive audience of Millennials & Gen Z’ers have been identified as the key to the future of DHL’s business, as heavy e-commerce shoppers, ‘decision makers of the future’ and potential DHL recruits.
Using DHL’s global sponsorship positioning “Moments that Deliver”, we developed an integrated storytelling platform with DHL’s delivery robot EffiBOT at the heart. Fun digital content was created featuring EffiBOT and promoted by influencers and on ESL channels, turning EffiBOT into a new cult hero amongst Esports fans. In stadium, DHL’s BoxStacker Pro VR game was a hit with fans queuing for their turn. So far, the partnership has achieved a total reach of 82.9 million unique people, 179 million impressions and 3.8 million social engagements, proving DHL is a welcome addition to the Esports family.
STRATEGIC CAMPAIGN PLANNING
MEDIA & INFLUENCER ENGAGEMENT STRATEGY
2D & 3D DESIGN
MARKET CONSULTATION & TOOLKITS
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.