Digital Platform

Formula E Augmented Reality App

DELIVERING THE OPPORTUNITY OF A LIFETIME

As part of an integrated communications strategy around DHL’s partnership of Formula E, we developed an Augmented Reality experience for mobile and tablet, that told DHL’s Formula E and broader sustainability story in a new and innovative way.

The app enabled customers and race fans to explore the world of DHL & Formula E through a series of interactive functions, to learn about some of the technologies being developed, the impact these technologies will have on the future of logistics and e-mobility, and the role that DHL will play in delivering the championship around the world.

At the heart of the experience, was a full size 3D interactive model of the Spark-Renault SRT_01E Formula E car.

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