During the build up to Rugby World Cup 2015, DHL ran a global promotion to find 48 children from around the world who would be offered the experience of a lifetime to deliver the official Match Ball onto the pitch at the beginning of each match.
We worked with 42 DHL markets to find and capture the journeys of each kid, from Jacob in New Zealand and Lucky in Uganda to George and Robert from England. Using a combination of GoPro and professional footage, we followed them from the moment they found out, their arrival in the UK, and their experience at each match. Each of their stories, was edited in to a series of short and feature length films, and pushed out through DHL, World Rugby and 3rd party digital and social channels.
STRATEGIC COMMS PLANNING
MARKET TOOLKITS & CONSULTATION
INTEGRATED PR & CONTENT PLANS
CONTENT CREATION & COPYWRITING
STORYBOARDING, FILMING AND EDITING
SOCIAL COMMUNITY MANAGEMENT