As the official imaging sponsor of London Fashion Week, Canon challenged us to build a compelling consumer experience throughout the Fashion Weekend.
Cue the Canon 360 Studio; a pioneering virtual catwalk. Using the incredible Virtual Reality technology and partnering with fashion house Sibling, world renowned blogger Andy Torres, models and photographers we were able to give fashionistas their model debut with all the sights and sounds of centre stage.
INTEGRATED CAMPAIGN PLANNING
2D & 3D DESIGN
OPERATIONS & LOGISTICS
HOST, COMPERE, AMBASSADOR INTEGRATION
STAFFING & SECURITY
DIGITAL & SOCIAL AMPLIFICATION