DHL is committed to driving the world of logistics forward with research and insights into future business and society trends, and through the implementation of innovative solutions that create value for society at large.
For the 2016/2017 Formula E season, DHL was one of the first brands in the world, to use Microsoft Hololens to create an interactive and scalable innovation showcase. The focus for activation centred on bringing-to-life some of the solutions developed by the DHL Innovation Centre in Germany, through a state-of-the-art technology showcase. The immersive Microsoft Hololens experience included:
We also worked with DHL on introducing key ‘real-life’ innovations into Formula E race days to further strengthen storytelling:
Using this technology, DHL was able to successfully engage customers, media, fans and internal audiences. The technology has also been adopted internally, as an innovative B2B showcase at trade conferences and other B2B/Internal meetings.
INTEGRATED CAMPAIGN PLANNING
2D & 3D DESIGN
OPERATIONS & LOGISTICS
MEDIA & B2B ENGAGEMENT