Brand Experience

Arla – Open Farm Sunday

OPENING THE GATES TO THE WORLD OF ARLA

Arla is proud to be Farmer-Owned and this is the core message behind their support of Open Farm Sunday.

Arla farmers across the UK welcomed families to learn more about dairy farming, try some of Arla’s yummy products and to have a great family day out at Open Farm Sunday Brand Experience.

Our brief was to provide key print, digital and social communications materials to promote the event and inspire the host farmers with a toolkit full of family activities, event guidelines and branding assets.  With incredible weather on our side, the campaign was incredibly successful and our research showed that purchases of Arla products increased amongst attendees, post event and 65% of those who had not purchased Arla products in the past, went on to purchase in the month post event.

SERVICES

INTEGRATED CAMPAIGN PLANNING
CONCEPT DEVELOPMENT
MARKET TOOLKITS & CONSULTATION
OPERATIONS & LOGISTICS
DIGITAL & SOCIAL AMPLIFICATION
STRATEGIC COMMS PLANNING
BRAND DEVELOPMENT & DESIGN
KEY MESSAGING
CONTENT CREATION & COPYWRITING
STORYBOARDING, FILMING & EDITING
SOCIAL COMMUNITY MANAGEMENT
DIGITAL PLATFORM DEVELOPMENT
PRINTED COLLATERAL
EMPLOYEE ENGAGEMENT