Glenmorangie’s latest Private Edition launch of Bacalta in January engaged 16 locations across 11 countries worldwide. Streamed live via Google Hangout from the Glenmorangie Sensory Lab in Edinburgh, key whisky influencers, bloggers and targeted media attended exclusive events staged in private members clubs, whisky lounges and creative workspaces. Guests had the exclusive opportunity to taste the new Madeira wine aged blend, and to hear from the creator himself, Glenmorangie Head of Distilling & Whisky Creation Dr Bill Lumsden and Master of Ceremony Brendan McCarron.
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