Blog

The Virtual Launch of Glenmorangie’s latest expression

23rd March 2017

Glenmorangie’s latest Private Edition launch of Bacalta in January engaged 16 locations across 11 countries worldwide. Streamed live via Google Hangout from the Glenmorangie Sensory Lab in Edinburgh, key whisky influencers, bloggers and targeted media attended exclusive events staged in private members clubs, whisky lounges and creative workspaces. Guests had the exclusive opportunity to taste the new Madeira wine aged blend, and to hear from the creator himself, Glenmorangie Head of Distilling & Whisky Creation Dr Bill Lumsden and Master of Ceremony Brendan McCarron.

The Bright team were on hand to engage and support all local markets in activating their launch events. We developed and executed tools and assets to assist teams in reflecting the identity of Glenmorangie Bacalta, in turn to drive positive PR. Bright also managed a film crew and production team on site in Scotland to ensure a standout global launch.