In 2019, both DHL and Formula E celebrate notable milestones in their history, with their 50th anniversary and 50th race at the Hong Kong E-Prix respectively. As a Founding Partner of Formula E, DHL wanted to make fans aware of their shared achievements on and off the track, through DHL’s Moments that Deliver partnership positioning.a
Our ’50 Moments that Delivered in Formula E’ campaign launched in the week leading up to the Hong Kong E-Prix asking fans to vote on five different categories unveiled over the following E-Prix; Thrilling Races; Electrifying Achievements; Iconic Race Cities; Incredible Innovations; and Times We Supercharged The Future. A competition to become the first DHL Formula E Fan Reporter at an E-Prix was offered to fans who voted, creating an ongoing & engaging conversation with fans in the 5th year of this exciting partnership.
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