This season, DHL briefed Bright Partnerships to develop, execute and manage a global fan promotion to reach and engage with MotoGP fans and motorcycling enthusiasts through their passion for riding motorbikes. Bright responded to the brief with a unique and exciting promotion titled, World’s Best Road.
The World’s Best Road campaign is a cross-platform promotion, inviting MotoGP fans and motorbiking enthusiasts from around the world to share their views and opinions on the best roads to ride, based on their unique environment and technicalities. The campaign culminates in DHL delivering one lucky fan and their motorbike to the ‘World’s Best Road’. Together with campaign ambassador Mark Webber (former F1 driver and avid motorbike fan), the winning fan will rid that stretch of road.
Bright managed every stage of the promotion, from the development of all promotional assets, co-ordinated filming with the campaign ambassador Mark Webber, developed a content series featuring MotoGP personnel, implemented an influencer program and will manage the winners experience at the #DHLWorldsBestRoad.
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