Chandon’s “Enjoy the Spark” campaign sped into life last week with a Majestic Wine partnership and the Bright team were on hand to bring the Chandon-McLaren-Honda promotion to life.
Bright have been involved in developing the campaign concepts, as well as the design and production of the Point of Sale kits for each of the 210 Majestic stores UK wide.
In addition, we are managing four Showcar activations over this 4 week period, the first of which was at Twickenham last weekend (11 & 12 June) featuring a very special guest, a McLaren-Honda F1 race car.
Customers and the general public were able to interact with the car, sample Chandon sparkling wine and enter the competition.
By taking a selfie with one of the driver cutouts, Fernando Alonso or Jenson Button, sharing on Instagram using the hashtag #enjoythespark and tagging @chandonuk, Majestic visitors are in with a chance to win tickets and a Chandon experience at Silverstone.
The McLaren-Honda F1 race car will be visiting the following locations in the next few weeks;
Majestic Wirral, 18 & 19 June
Majestic York, 25 & 26 June
Majestic St John’s Wood, 2 & 3 July
Online customers or those without Instagram can enter by simply buying 2 bottles of Chandon via the Majestic online shop and they will automatically be entered in to the draw.
The campaign runs from 6 June to midnight 3 July.
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